Faster Industries
Tweet or die.
There's a growing trend by social media experts, and I use the "experts" term loosely, to declare that companies who ignore social media in their marketing mix will soon be extinct.
My thinking is that, while there may be some industries that need to be particularly social-media cozy, there are dozens more that are home to companies who could and may choose to do nothing -- I repeat, nothing -- for another five years plus with social media and not feel the pinch, let alone face extinction.
So, over the next several posts here at Ponderous, I thought I'd list 24 of these industries. Maybe more if I think I'm on a roll. And as a lone, outside-the-social-media-expert space guy, my posts may fall on deaf ears. But I'm anxious to hear what free advice any expert would give the players in these industries should stumble across this series of posts.
One last note. I list these industries knowing full well companies in them can advance their causes by utilizing YouTube, Facebook, Twitter, Ning customer ommunities, wikis, open-forum services like Get Satisfaction or UserVoice, employee blogging, podcasts, or other tools. But they'll survive without them for the foreseeable future.
Up next: industries 1-4.
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